New products

A daily cleansing formula for men’s hair and scalp. It helps leave hair feeling clean, conditioned and manageable, including fine hair that needs l...

Hero Classic Pomade 2oz

Delivers frizz control with a light, flexible hold and natural shine. Light weight, water soluble formula makes it easy to wash from hands and hair...

Prepare beard hair for a comfortable, close shave. Classic Shave helps soften the hair for smooth razor movement while leaving skin feeling moistur...

A conditioning styling foam for volume, shape and control. Formation helps sculpt wet hair or add texture to dry hair, keeping the finished style s...

A finishing spray that builds airy texture, separation and fullness. Full Effect gives fine or flat-looking styles more body and can be layered to ...

Zero-weight spray absorbs excess oil and odor, leaving hairbrushable and touchably soft. No sticky powdery residue orgrittiness with this formula. ...

A conditioning leave-in treatment for soft, shiny hair with natural movement. ElixirONE helps care for damaged and colour-treated hair and provides...

A finishing spray with medium to firm hold. Elevate helps keep a completed style in place while leaving scope to layer the spray for extra control....

A dry spray wax for definition, texture and separation. Use it to detail layers or shorter cuts with control that feels light rather than heavy or ...

A lightweight cleanser for fine or thinning hair. It refreshes the scalp and cleanses the hair while supporting a fuller-looking finish as part of ...

A leave-in prep spray that hydrates and refreshes curls. It helps soften hair, improve curl definition and control frizz, and can also revive curls...

Lightweight conditioning for fine or thinning hair. It helps soften the lengths and care for a dry-feeling scalp without leaving hair weighed down....

Provides just the right amount of coverage, precisely where you need it, for flawless all day concealing. Unique retractable brush makes for quick ...

Provides just the right amount of coverage, precisely where you need it, for flawless all day concealing. Unique retractable brush makes for quick ...

Provides just the right amount of coverage, precisely where you need it, for flawless all day concealing. Unique retractable brush makes for quick ...

Provides just the right amount of coverage, precisely where you need it, for flawless all day concealing. Unique retractable brush makes for quick ...

Colour Enhancing Treatment keeps tresses looking fresh and rich in tone with superior shine between salon visits. Richens Brunette, Copper and Red ...

Colour Enhancing Treatment keeps tresses looking fresh and rich in tone with superior shine between salon visits. Richens Brunette, Copper and Red ...

Colour Enhancing Treatment keeps tresses looking fresh and rich in tone with superior shine between salon visits. Richens Brunette, Copper and Red ...

Colour Enhancing Treatment keeps tresses looking fresh and rich in tone with superior shine between salon visits. Richens Brunette, Copper and Red ...

A professional pre-colour treatment that prepares the hair before an oxidative colour service. pH-balanced formula with chelating agents to bind me...