The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalising Complex), delivers vibrant long-lasting shades with no undesired tones. Eco & Vegan Friendly. Colours: Blue, Green, Lilac, Peach & Pink.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalising Complex), delivers vibrant long-lasting shades with no undesired tones. Eco & Vegan Friendly. Colours: Blue, Green, Lilac, Peach & Pink.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Available in 11 shades: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow.

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalising Complex), delivers vibrant long-lasting shades with no undesired tones. Eco & Vegan Friendly. Colours: Blue, Green, Lilac, Peach & Pink.

The exclusive formulas, enriched with plant-based keratin, collagen and elastin, work deep down to provide nourishment and restore brilliance and shine to cosmetic or natural color.