HiTech = Formula uses the latest cutting-edge technology. Research and use of only the best ingredients. Respect = Soft touch, non-aggressive effect, creates a film that protects the scalp from irritation and reddening. Formula PPD Free = Molar stoichiometry used, PPD replaced with PTD. Top Gamma = In line with the world of fashion to meet global demands. Conditioning power = High performance conditioning base used for a 25% improved perceived result. Cute protection = Protects the scalp as it colors